by Jamie Miller | Apr 16, 2024 | Client Nurturing, Email Marketing
Are You Keeping Clients Informed on New Policies and Industry Changes? You’re deeply familiar with the recent release of the ERC Voluntary Disclosure Program – but do your clients know about it? When major policy changes like these strike, it’s critical to your...
by Jamie Miller | Feb 27, 2024 | Client Nurturing, Email Marketing, For the Marketer, For the Partner, Lead Capture, Prospect Nurturing
Do All Accounting Firms Need Marketing? If you don’t have a marketing strategy in place, and business is humming along, you may be wondering if your accounting firm even needs marketing. It’s a fair question. After all, for small to mid-sized accounting firms, you may...
by Marketing BY Numbers | Oct 10, 2023 | Email Marketing, Prospect Nurturing
Three tips for increasing email engagement Email marketing has become an invaluable tool for accountants to engage with diverse clients. However, creating a one-size-fits-all campaign often falls short of truly engaging clients and meeting their unique needs. ...
by Marketing BY Numbers | Jun 6, 2023 | Client Nurturing, Email Marketing, For the Marketer, Prospect Nurturing
Leveraging Gated Content for Lead Generation in Accounting Firms Gated content can be a powerful tool for lead generation. However, in an era characterized by a surplus of freely accessible information, many businesses question its efficacy. Despite this, there are...
by Marketing BY Numbers | Feb 8, 2023 | Email Marketing, For the Marketer, For the Partner
How to determine if your Accounting Firm should Outsource Marketing? Marketing seems simple on the surface. Send an email here, post a picture there. But this effortless-looking outreach is typically the result of careful planning and execution by seasoned marketing...
by Jamie Miller | May 30, 2022 | Email Marketing
Using Video in your Marketing Strategy If you aren’t using video to help market your accounting firm, then you’re missing a big opportunity. Video is really effective on may levels. It enables you to communicate complex topics in an interesting and engaging way. It...
