by Don Breckenridge | Mar 28, 2024 | For the Marketer, For the Partner
What Is Your Accounting Firm’s Marketing Maturity? If you want our hot take on marketing for CPAs, we believe too many firms try to run before they walk—in other words, they don’t take the time to build a strong marketing foundation before moving on to more advanced...
by Jamie Miller | Feb 27, 2024 | Client Nurturing, Email Marketing, For the Marketer, For the Partner, Lead Capture, Prospect Nurturing
Do All Accounting Firms Need Marketing? If you don’t have a marketing strategy in place, and business is humming along, you may be wondering if your accounting firm even needs marketing. It’s a fair question. After all, for small to mid-sized accounting firms, you may...
by Jamie Miller | Feb 2, 2024 | Client Nurturing, For the Marketer, For the Partner, Lead Capture, Prospect Nurturing
LinkedIn Marketing 101 for CPAs With over one billion users across 200 countries, LinkedIn dominates the B2B social networking market. It’s valuable in a number of ways: to job-seekers, entrepreneurs, recruiters, and business professionals who want to connect with...
by Marketing BY Numbers | Jan 9, 2024 | For the Marketer
The Importance of Consistency: Mastering Thought Leadership Content According to Edelman and LinkedIn’s B2B thought leadership report, 61% of decision makers say that an organization's thought leadership is more effective at demonstrating the value of its services...
by Marketing BY Numbers | Jun 6, 2023 | Client Nurturing, Email Marketing, For the Marketer, Prospect Nurturing
Leveraging Gated Content for Lead Generation in Accounting Firms Gated content can be a powerful tool for lead generation. However, in an era characterized by a surplus of freely accessible information, many businesses question its efficacy. Despite this, there are...
by Marketing BY Numbers | May 22, 2023 | Client Nurturing, For the Marketer, For the Partner
Do your clients know about all the services you can provide? Your client’s business and personal situations will change over time. As their situations change, so will their needs and the type of professional support they will require. Do your clients know about all...