by Marketing By Numbers | Oct 10, 2023 | Email Marketing, Marketing Strategy
Three tips for increasing email engagement Email marketing has become an invaluable tool for accountants to engage with diverse clients. However, creating a one-size-fits-all campaign often falls short of truly engaging clients and meeting their unique needs. ...
by Marketing By Numbers | Jun 6, 2023 | Content Marketing, Email Marketing, Marketing Strategy
Leveraging Gated Content for Lead Generation in Accounting Firms Gated content can be a powerful tool for lead generation. However, in an era characterized by a surplus of freely accessible information, many businesses question its efficacy. Despite this, there are...
by Marketing By Numbers | May 22, 2023 | Content Marketing, Marketing Strategy
Do your clients know about all the services you can provide? Your client’s business and personal situations will change over time. As their situations change, so will their needs and the type of professional support they will require. Do your clients know about all...
by Marketing By Numbers | Apr 6, 2023 | AI Related, Marketing Strategy
The Power of AI in Accounting Marketing: Key Trends and Strategies You’ve probably heard about the explosive rise of “generative artificial intelligence” or perhaps even used an AI called ChatGPT. AI can be used in many ways to assist in tasks such...
by Jamie Miller | Mar 14, 2023 | Content Marketing, Marketing Strategy, Video Marketing
Video Marketing Strategies for Accounting Firms and Why to Use Them As someone who works at an accounting firm, you already have a deep understanding of the importance of numbers. So, here’s a number that might surprise you: 88%. That’s the percentage of people who...
by Marketing By Numbers | Feb 8, 2023 | Email Marketing, Marketing Strategy
How to determine if your Accounting Firm should Outsource Marketing? Marketing seems simple on the surface. Send an email here, post a picture there. But this effortless-looking outreach is typically the result of careful planning and execution by seasoned marketing...
