The Power of AI in Accounting Marketing: Key Trends and Strategies

You’ve probably heard about the explosive rise of “generative artificial intelligence” or perhaps even used an AI called ChatGPT. AI can be used in many ways to assist in tasks such as content creation, optimization, and automation.

During our webinar we discussed AI technology and how Accounting Marketers can use this technology to create efficiencies in content creation and other aspects of their job.

What you will learn from this video:

• Overview of AI – the tools and uses.
• Introduction to OpenAI, the playground, and the models.
• How AI may impact online search and SEO.
• Google’s stance on AI-generated content.
• How to create original content with the help of AI.
• How to quickly develop article outlines from research.
• How to use prompts to get better results.
• How companies use fine-tuning and embeddings to improve AI results.
• How AI can perform specific tasks and actions.