by Marketing By Numbers | Jan 9, 2024 | Content Marketing, Email Marketing, Marketing Strategy, Social Media Marketing
The Importance of Consistency: Mastering Thought Leadership Content According to Edelman and LinkedIn’s B2B thought leadership report, 61% of decision makers say that an organization's thought leadership is more effective at demonstrating the value of its services...
by Marketing By Numbers | Jun 6, 2023 | Content Marketing, Email Marketing, Marketing Strategy
Leveraging Gated Content for Lead Generation in Accounting Firms Gated content can be a powerful tool for lead generation. However, in an era characterized by a surplus of freely accessible information, many businesses question its efficacy. Despite this, there are...
by Marketing By Numbers | May 22, 2023 | Content Marketing, Marketing Strategy
Do your clients know about all the services you can provide? Your client’s business and personal situations will change over time. As their situations change, so will their needs and the type of professional support they will require. Do your clients know about all...
by Jamie Miller | Mar 14, 2023 | Content Marketing, Marketing Strategy, Video Marketing
Video Marketing Strategies for Accounting Firms and Why to Use Them As someone who works at an accounting firm, you already have a deep understanding of the importance of numbers. So, here’s a number that might surprise you: 88%. That’s the percentage of people who...
by Marketing By Numbers | Jan 18, 2023 | Content Marketing, Marketing Strategy
Using Thought Leadership To Strengthen Your Firm All too often, content marketing gets deprioritized and placed on the back burner. Time doesn’t often afford you the luxury of being proactive to educate clients on new tax laws or items that could impact their business...
by Marketing By Numbers | Jun 28, 2022 | Content Marketing, Email Marketing, Marketing Strategy
A GREAT Marketing Strategy for Accounting Firms If you’re like most accounting firms, your greatest opportunity to grow revenue rests with your existing clients. In this article, I’m going to show you how to educate your clients, generate more intelligent...
