RSM Content Center
Exclusively for RSM Alliance members
Creating thought leadership marketing content is challenging… until now.
RSM US LLP and RSM Canada LLP are providing members of RSM US Alliance and RSM Canada Alliance with the ability to publish RSM content to their website, branded to their firm and free of charge.
Learn about this new benefit and how to get started below.
Benefit overview
High-performing accounting and consulting firms use thought leadership to attract website visitors, showcase expertise, better educate clients and prospects, and ultimately, drive more revenue. However, creating content is hard, time-consuming and expensive.
RSM’s expansive team of writers, marketers, editors, economists, designers, and subject matter experts have produced thousands of articles, reports, videos, infographics, etc. which can be found at RSMUS.com and RSMCanada.com. RSM’s content is timely, covering a broad range of topics and industries relevant to businesses today.
In partnership with RSM Alliance, Marketing by Numbers developed software that enables member firms to publish RSM content to their website and brand it to their firm, all while adhering to RSM guidelines. This automated system is called the RSM Content Center. In addition to web posts, Alliance members can leverage RSM content in emails and on social media.
Currently, over 35 RSM Alliance members utilize the RSM Content Center and because of its success, RSM has purchased access to the content center for all Alliance members.
Whether you’re creating a thought leadership gallery from scratch or adding to your existing content, the RSM Content Center will add timeliness, variety and depth to your content marketing strategy.
How it works
Publish RSM content to your website.
Before publishing anything to your website, we have to decide where the content will go. Your firm’s website may have a well-developed thought leadership gallery or may not have any thought leadership at all.
For some firms, we build a new thought leadership gallery and for others, we publish content to their existing gallery or blog.
All content is branded to your firm.
RSM often includes links to PDFs of whitepapers, reports, and presentations in their articles. With the RSM Content Center, we brand every PDF to your firm by adding a custom cover sheet.
Whether it’s an article posted on your site or a coversheet added to a PDF, all publishing and branding follows RSM content repurposing guidelines and contains required attribution and disclosures. One less thing for you to worry about.
Use the RSM Content Center to search, view and publish content to your website.
With the RSM Content Center, you’re able to search and find content perfect for your firm. With thousands of articles, videos, whitepapers and reports, you have access to a wide variety of valuable content.
Selecting a piece of content to publish on your website takes two clicks. That’s it! After content is selected, it is reviewed and published within a few hours.
Get notified of new RSM content.
You won’t ever have to search for new content because auto-alerts are part of the system. Each morning, you’ll receive an email with all RSM content published in the past 24 hours. You can click to view an article or click to publish it on your site.
This daily email can also go to all department heads and service leads within your firm. Several Alliance members have found it to be very effective when multiple people within the firm join the effort to identify content that is relevant to their firm, their services and their clients.
Enable advisors to find and share RSM content with the RSM Advisors Hub.
With the RSM Advisors Hub, each advisor in your firm can find and share RSM content to help educate, showcase expertise, and build stronger relationships.
The RSM Advisors Hub contains hundreds of branded PDFs such as white papers, reports, infographics, and slide decks, and thousands of articles that can be shared via email.
How to get started
The official launch date of the RSM Content Center was January 1, 2022. Our team is working to implement the RSM Content Center for all Alliance members.
Don’t worry implementation takes minimal time and effort from you and your firm, but there’s some setup we need to do.
We implement Alliance members on a first-come, first-serve basis, and the sooner you’re implemented, the sooner you can begin leveraging RSM content.
Get in line by filling out the implementation form. We’ll send you a confirmation along with a link to schedule a meeting where we’ll discuss the service and how to best implement it for your firm.
If you have any questions, please feel free to contact Jamie Miller at jmiller@marketingbynumbers.io
Sign up for implementation
The Marketing by Numbers service
While the RSM Content Center provides you with the ability to publish RSM content to your website, Marketing by Numbers offers additional types of content and functionality including educational videos, a sales and marketing CRM, email marketing, a social media manager, and a reporting dashboard. All these work together to provide a streamlined marketing process for your firm.
If you would like to learn more about the full Marketing by Numbers service offering, click below.
Frequently asked questions
What if I’m already a client of Marketing by Numbers?
Starting on January 1, 2022, you will receive a credit on your subscription for the RSM Content Center. You can also take advantage of certain additional Marketing by Numbers services, such as the Social Media Manager, without increasing your existing subscription fee.
How long does the implementation process take?
The first step is to have a kickoff call, which takes about 30-60 minutes. In this meeting, we run through integration, navigation and design options; and determine whom we should work with on the technical side. Once we begin the implementation, it takes about a week to get up and running.
Who should attend the kickoff meeting?
It is really up to you. We work with lots of different people: partners, firm administrators, marketers, admins, etc. It is usually someone who has some marketing responsibilities or oversight. There is no limit to the number of people that can attend the kick-off meeting.
What resources do I need for the implementation process and to manage the RSM Content Center?
Every firm is a little different. We work hard to make the implementation and management process as easy as possible. If you have limited resources in place, no problem, we can guide you through the implementation process and we can assist in posting your selected articles. If you have a marketer or team of marketers, we’ll show you how it works and let you run with it.
Can I review content before it is posted to my site?
Yes. There is a link to the original RSM article that you can review in full before posting. If you are using WordPress and have a direct integration, we can post articles in draft mode so you can have the final review before going live.
What if I want to remove content?
No problem. You can remove articles anytime you want.
Can I edit the RSM Articles?
No, RSM has guidelines on the use of content and does not allow you to edit articles. However, if at the bottom of the article it says “Contact RSM for help” we can remove this and direct the reader to contact you.
Can I use my own images with the RSM Content?
You cannot use your own images but RSM has provided and approved 700+ images for you to use in place of the RSM default image.
Can Marketing by Numbers help post articles?
Sure thing. Sometimes the firms we work with have limited resources. If this is the case for you, no problem, just let us know which article you would like posted and we’ll take care of it.
What if I don’t want the RSM Content Center?
No worries. No one is forcing you to implement the RSM Content Center, but RSM Alliance will still be paying for you to have access to the platform, in case you change your mind.