by Marketing By Numbers | Jul 5, 2024 | Email Marketing, Marketing Strategy, Social Media Marketing
How to Use Client Personas to Boost Your Accounting Firm’s Success A client persona is an essential tool in the kit of every successful accounting firm. According to the Marketing Insider Group, the use of buyer personas are proven to help exceed revenue goals,...
by Jamie Miller | Jun 12, 2024 | AI Related, Content Marketing, Marketing Strategy
How to Streamline Content Creation with an Expert Interview There are a wealth of tactics for accounting marketers to streamline content creation, by using AI including generating outlines, writing drafts, and repurposing content into different formats. And while AI...
by Angel Charette | May 2, 2024 | Content Marketing, Marketing Strategy, Social Media Marketing
The Strategic Advantage of a Social Media Content Calendar for Accounting Firms You’ve heard of a social media content calendar before, but are you aware of the ways that leveraging one can significantly enhance your firm’s marketing efforts?Let’s look at how you can...
by Don Breckenridge | Mar 28, 2024 | Marketing Strategy
What Is Your Accounting Firm’s Marketing Maturity? If you want our hot take on marketing for CPAs, we believe too many firms try to run before they walk—in other words, they don’t take the time to build a strong marketing foundation before moving on to more advanced...
by Jamie Miller | Feb 27, 2024 | Email Marketing, Marketing Strategy
Do All Accounting Firms Need Marketing? If you don’t have a marketing strategy in place, and business is humming along, you may be wondering if your accounting firm even needs marketing. It’s a fair question. After all, for small to mid-sized accounting firms, you may...
by Jamie Miller | Feb 2, 2024 | Marketing Strategy, Social Media Marketing
LinkedIn Marketing 101 for CPAs With over one billion users across 200 countries, LinkedIn dominates the B2B social networking market. It’s valuable in a number of ways: to job-seekers, entrepreneurs, recruiters, and business professionals who want to connect with...
