by Jamie Miller | Feb 4, 2025 | Email Marketing, Marketing Strategy
The Power of Contact Segmentation in Accounting Firms: Why and How to Get It Right In today’s competitive accounting landscape, personalized communication and focused outreach can make all the difference in attracting, serving, and retaining clients. Given the unique...
by Angel Charette | Nov 12, 2024 | Content Marketing, Email Marketing, Marketing Strategy
The power of effective email design for Accounting Firms When it comes to email marketing, it's not just about what you say, but how you say it. For accounting, mastering email copywriting and design is essential. Imagine crafting emails that not only get opened but...
by Jamie Miller | Sep 19, 2024 | Content Marketing, Email Marketing, Marketing Strategy, Social Media Marketing
Content Creation Tips for Accounting Firms: Enhance Your Online Presence Even with the right tools and resources in place, content creation often remains a sticking point for busy accounting professionals. You’re “numbers” people, so the act of drumming up a blog...
by Jamie Miller | Jul 30, 2024 | Email Marketing, Marketing Strategy
Email Marketing Best Practices for Accounting Firms Inquiring about email marketing strategies for your accounting firm is a wise decision. Firms of all different sizes and specializations have found success with email marketing, and we recommend this tactic for a...
by Marketing By Numbers | Jul 5, 2024 | Email Marketing, Marketing Strategy, Social Media Marketing
How to Use Client Personas to Boost Your Accounting Firm’s Success A client persona is an essential tool in the kit of every successful accounting firm. According to the Marketing Insider Group, the use of buyer personas are proven to help exceed revenue goals,...
by Jamie Miller | Apr 16, 2024 | Content Marketing, Email Marketing, Marketing Strategy
Are You Keeping Clients Informed on New Policies and Industry Changes? You’re deeply familiar with the recent release of the ERC Voluntary Disclosure Program – but do your clients know about it? When major policy changes like these strike, it’s critical to your...
