by Don Breckenridge | Oct 5, 2026 | AI Related, Content Marketing, Marketing Strategy
Is your accounting firm invisible to AI? Here is how to fix that. Subscribe to our Resources Your clients no longer just Google “accounting firm near me” and scroll through a list of results. Increasingly, they are asking ChatGPT, Perplexity, and Google’s AI...
by Don Breckenridge | Sep 16, 2025 | AI Related, Content Marketing, Marketing Strategy
An accounting firm’s guide to generative search optimization The search landscape has fundamentally shifted. While your firm has spent years perfecting traditional SEO strategies, a new player has emerged that's changing how clients find accounting services:...
by Don Breckenridge | Aug 5, 2025 | AI Related, Content Marketing, Marketing Strategy
AI Is Rewriting the Rules of Online Discovery For years, ranking on Google's first page was the gold standard for visibility. Today, conversational AI platforms, ChatGPT, Google's AI Overviews, Perplexity, Gemini, and others, are reshaping how prospects find answers....
by Don Breckenridge | Apr 14, 2025 | Marketing Strategy
More Tips for Accounting Firms on Recruiting the Best Professionals This article builds on our previous post, "6 Tips to Recruit the Best Accounting Professionals," where we shared key foundational strategies to improve your hiring process. Now, we’re back with more...
by Don Breckenridge | Apr 1, 2025 | Marketing Strategy
6 Tips for Accounting Firms on Recruiting the Best Professionals Recruiting top talent is one of the biggest challenges facing accounting firms today. With a competitive job market and a limited pool of skilled professionals, finding the right candidates can feel...
