Attracting and Capturing Prospects on your Website
When prospects visit your website, they are typically looking for information to help them make an intelligent buying decision. Your goal is to provide them with the information they need and to identify them as early in the buying process as possible. The sooner you can identify them, the better chance you have at converting that prospect into a client.
In this video, we discuss how to use gated content to not only identify the website visitor, but learn about the needs and interests of that prospect.
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